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강좌명 : 소비자행동론 - 모의고사(10강/교재포함) | 경영학과 / E 
교 수 명 | 김지현 교수님    
강좌유형 | 학습강좌 [스튜디오 강의]
강좌구성 | 총 10강 [완강]
교재보기 | 나무독학사 소비자행동론 모의고사  
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수강생 138명 중
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조규진 소비자행동론 좋네요 5점
윤수정 교수님 화이팅! 4점
조연성 강의 감사해요 4점
커리큘럼    |    교재소개    |    수강생 강좌평
소비자행동론은 어떤 소비자가 어떤 상품을 어떤 유형으로 구매하는지에 대하여 탐구하는 학문이다 .
소비자 조사의 궁극적 목적은 소비자 행동의 파악에 있으며, 소비자행동 자료는 시장수요 구조를 해명하는 데 기본적인 지침이 된다.
본 강의에서는 소비자행동론의 다양한 이론들 중에서도 평생교육진흥원에서 평가기준으로 제시한 내용을 중점적으로 다루었다.
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